The performance elicited a wide range of responses on social media. Many fans praised Lamar’s artistic choices and the inclusion of surprise guests like Serena Williams, who performed the Crip Walk, referencing her 2012 Wimbledon dance. This moment was particularly celebrated online.

Cultural Impact:

Lamar’s performance was noted for its departure from traditional Super Bowl halftime shows. He chose to highlight his ongoing feud with Drake by performing “Not Like Us,” a diss track targeting the Canadian rapper. This decision highlighted his focus on grass roots hip hop culture along with broader political commentary promoting personal artistic expression, challenging conventional expectations of the halftime show.

Record-Breaking Viewership:

The halftime show attracted well over 100 million viewers, underscoring its significant reach and the high level of public interest in Lamar’s performance.

Strengthening the Kendrick Lamar Brand:

By delivering a performance that emphasized personal artistry and ongoing narratives within the hip-hop community, Lamar reinforced his reputation as a complex and multifaceted artist. His willingness to address personal conflicts on such a prominent stage showcased his commitment to authenticity, further solidifying his standing in the music industry.

In summary, Kendrick Lamar’s Super Bowl halftime show was a multifaceted event that elicited diverse reactions, made a notable cultural impact, achieved significant viewership, and contributed to the evolution of his personal brand.