Concept:

The ad is set at a high-energy horse race where commentators are narrating the action, comparing internet providers to racehorses. As the race progresses, the internet providers (personified as racehorses) battle it out, but in the end, Charter Spectrum takes the lead, winning the race.

 

Scene 1: The Starting Line

 

Camera zooms in on the starting line of a grand horse race track. The horses are lined up, each wearing branded saddlecloths that have the names of major internet providers like “TNT” (AT&T), “Comcast Lightning,” “Verizon Vixen,” and of course, “Spectrum.”

 

Narrator (Voiceover):

“Ladies and gentlemen, welcome to the Great Internet Provider Stakes, where speed and reliability are on the line!”

 

Cut to two sports commentators in the booth, animated and lively.

 

Commentator 1 (Excited):

“Here we go, folks! The race is about to begin! In lane one, it’s TNT—with its reputation for trying to get things done, but can it keep up the pace today?”

 

Commentator 2 (Chuckling):

“Right behind TNT, we’ve got Comcast Lightning—fast on the uptake, but is it ready to withstand the heat?”

 

Cut to the horses at the starting gate.

 

Scene 2: The Race Begins

 

The gate opens, and the horses surge forward at full speed. The crowd cheers wildly.

 

Commentator 1 (Excited):

“And they’re off! TNT takes an early lead, but wait—Comcast Lightning is hot on its tail! Look at that speed!”

 

Commentator 2 (Pauses):

“Ah, but here comes Verizon Vixen! She’s known for her reliable, long-distance sprints. You can’t underestimate that stamina.”

 

Commentator 1:

“Now, let’s not forget, here comes Spectrum, folks—the underdog in this race, but she’s looking solid. Reliable, fast, and built to last! Will she make her move?”

 

The camera shows each horse galloping, the competitors jostling for position.

 

Scene 3: The Final Stretch

 

As the race reaches the final stretch, the horses are neck-and-neck, but Spectrum begins to pull ahead. The crowd roars in excitement.

 

Commentator 2 (Thrilled):

“Look at this! Spectrum is surging ahead! It’s showing the kind of speed and reliability we’ve been talking about all season! What a comeback!”

 

Commentator 1 (Surprised):

“Unbelievable! TNT is slowing down, Comcast Lightning has faltered… and it’s Spectrum charging through the final turn like a champion!”

 

Scene 4: The Finish Line

 

The camera focuses on the finish line as Spectrum crosses it first, winning by a clear lead. The crowd erupts in cheers.

 

Commentator 2 (Excitedly):

“And there you have it, folks! Spectrum wins this race by a mile—proving once again that when it comes to speed, reliability, and performance, there’s no competition!”

 

Commentator 1 (In awe):

“Looks like Spectrum’s been putting in the work behind the scenes, and it’s paying off big time! That’s a victory we can all get behind!”

 

Scene 5: The Victory Lap

 

The camera zooms in on the victorious horse, Spectrum, as it takes a victory lap around the track. The horse wears a shining gold saddlecloth with the Spectrum logo proudly displayed.

 

Narrator (Voiceover):

“When it comes to high-speed internet, there’s only one champion. Choose Spectrum—Fast. Reliable. Strong.”

 

Text on Screen:

“Fast, Reliable, Strong. Spectrum.”

 

End Scene:

 

The screen fades to black, showing the Spectrum logo with a tagline underneath: “Winning the Race Every Time.”

 

Call to Action:

 

“Ready to win? Switch to Spectrum today and experience the race-winning speed and reliability that puts you ahead.”

 

Pitch Summary:

 

This ad uses the fun and exciting metaphor of a horse race to highlight Spectrum’s speed, reliability, and performance over its competitors. By personifying internet providers as racehorses, the ad positions Spectrum as the winner, driving home the message that when it comes to high-speed internet, Spectrum is the clear champion.