Keep This in Mind
In today’s world, people don’t study things—they scan them. Logos, slogans, pitches, and stories need to be instantly digestible—like a flash, a quick glance, or even a blink.
Set the scene right away, triggering subconscious reactions. Use familiar cues, symbols, and shortcuts that resonate instantly. In that split second, your audience should already know what you can do for them. When their needs are met immediately, so are yours.
The secret? Symbiotics.
Leverage the power of instinctive triggers and let your audience’s programmed reactions work for you. Find out what your product does for them, and your target will give you exactly what you need in return.
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